{"id":148347,"date":"2025-04-07T09:12:43","date_gmt":"2025-04-07T13:12:43","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/04\/07\/hybe-america-signs-distribution-partnership-with-jermaine-dupris-so-so-def-recordings\/"},"modified":"2025-04-07T09:12:43","modified_gmt":"2025-04-07T13:12:43","slug":"hybe-america-signs-distribution-partnership-with-jermaine-dupris-so-so-def-recordings","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/04\/07\/hybe-america-signs-distribution-partnership-with-jermaine-dupris-so-so-def-recordings\/","title":{"rendered":"HYBE America Signs Distribution Partnership With Jermaine Dupri\u2019s So So Def\u00a0Recordings"},"content":{"rendered":"

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\n\tScooter Braun<\/strong> and Jermaine Dupri<\/a> are together again.<\/p>\n

\n\tOn Monday (April 7), HYBE America, where Braun serves as CEO, announced it had struck a distribution partnership with Dupri\u2019s legendary So So Def Recordings, serving as a full-circle moment for both music executives.<\/p>\n

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\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\t\t\"Alan<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tHYBE America Teams With \u2018Alan\u2019s Universe\u2019 Creator for New Pop Group\u2026\t\t<\/p>\n<\/h3><\/div>\n

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\n\t\u201cEverything I learned about the music business started with Jermaine,\u201d said Braun in a statement. \u201cHe gave me my first shot when I was just a kid with a dream. I was blessed to witness genius up close \u2014 and now, years later, it\u2019s an honor to return to where it all began and stand beside him as a partner.\u201d<\/p>\n

\n\tBraun\u2019s legendary career started when he was a 19-year-old club promoter working under Dupri\u2019s tutelage. In the years since, he has risen to become one of the biggest names in the music business, previously managing A-list artists like Justin Bieber<\/a>, Ye (formerly Kanye West<\/a>) and Ariana Grande<\/a>.<\/p>\n

\n\tThe deal will give So So Def full access to HYBE America\u2019s marketing infrastructure, allowing the label to expand its artists\u2019 global reach. <\/p>\n

\n\tAs one of the biggest powerhouse labels of the \u201990s and early 2000s, So So Def\u2019s roster has included superstars like Usher<\/a>, Janet Jackson<\/a> and Mariah Carey<\/a>. It also recently launched rising star Muni Long<\/a>.<\/p>\n

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\t\t\t\t\t\t\"Scooter<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tScooter Braun Retires From Artist Management: \u2018This Chapter Has Come to an\u00a0End\u2019\t\t<\/p>\n<\/h3><\/div>\n

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\n\t\u201cJermaine Dupri isn\u2019t just a legend \u2014 he\u2019s one of the greatest producers and executives of all time,\u201d Braun continued. \u201cHe changed the sound of a generation. This deal is about giving him the modern tools and reach his legacy deserves, and making sure the next generation hears what the last one already knows: Jermaine Dupri is a giant.\u201d<\/p>\n

\n\tDupri echoed this sentiment in his own statement. \u201cThis isn\u2019t just a business move \u2014 this is family,\u201d he said. \u201cWatching Scooter build what he has built has made me incredibly proud. He learned the game inside So So Def, and now he\u2019s in a position to open doors the way I once opened them for him. That\u2019s what legacy is about.\u201d<\/p>\n

\n\tSo So Def and HYBE America will begin rolling out new music in the coming months.<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Scooter Braun and Jermaine Dupri are together again. On Monday (April 7), HYBE America, where Braun serves as CEO, announced it had struck a distribution partnership with Dupri\u2019s legendary So So Def Recordings, serving as a full-circle moment for both music executives. Related HYBE America Teams With \u2018Alan\u2019s Universe\u2019 Creator for New Pop Group\u2026 04\/03\/2025 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-148347","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/148347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=148347"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/148347\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=148347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=148347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=148347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}