{"id":145104,"date":"2025-03-26T12:15:24","date_gmt":"2025-03-26T16:15:24","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/03\/26\/penske-media-in-talks-to-open-rolling-stone-hotel-and-casino-in-las-vegas-3\/"},"modified":"2025-03-26T12:15:24","modified_gmt":"2025-03-26T16:15:24","slug":"penske-media-in-talks-to-open-rolling-stone-hotel-and-casino-in-las-vegas-3","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/03\/26\/penske-media-in-talks-to-open-rolling-stone-hotel-and-casino-in-las-vegas-3\/","title":{"rendered":"Penske Media in Talks to Open Rolling Stone Hotel and Casino in Las\u00a0Vegas"},"content":{"rendered":"

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\n\tPenske Media Corporation (PMC) is in talks to open a Rolling Stone Hotel and Casino in downtown Las Vegas, sources tell Billboard<\/em>.<\/p>\n

\n\tThe potential property would open on the site of the Downtown Grand Hotel & Casino, which PMC (owner of Rolling Stone<\/em> as well as brands including Billboard<\/em>) is currently in talks to acquire from CIM Group, the sources say. As reported by Vital Vegas<\/a><\/em>, which first reported the news of PMC\u2019s possible acquisition, PMC is just one of several potential buyers for the property; suitors have also included John Unwin<\/strong>\u2018s Corvus Collective, which dropped out after failing to come up with the $30 million in cash needed to complete the purchase. Downtown Grand is currently managed by Fifth Street Gaming.<\/p>\n

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\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\t\t\"Life<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tRolling Stone & P-MRC Acquire Las Vegas\u2019 Life Is Beautiful\u00a0Festival\t\t<\/p>\n<\/h3><\/div>\n

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\n\tIf talks are successful, the Rolling Stone Hotel and Casino could well be the future site of the Life Is Beautiful Music & Art Festival, which PMC acquired<\/a> through Rolling Stone<\/em> in 2022. As a PMC spokesperson told the Las Vegas Review-Journal<\/a><\/em> in February, the festival \u201cis in the process of making a long-term investment in Las Vegas real estate for the festival\u2019s new home downtown.\u201d A version of Life Is Beautiful, A Big Beautiful Block Party, was staged for two days and nights last September at the Plaza Hotel and Casino in downtown Vegas with headliners Peggy Gou<\/a>, Justice<\/a>, LCD Soundsystem<\/a>, Jamie xx<\/a> and Jungle<\/a>.<\/p>\n

\n\tWhile nothing is confirmed \u2014 sources say the due diligence process for PMC\u2019s potential acquisition of the Downtown Hotel & Casino is underway \u2014 Rolling Stone<\/em> and its sister brands have been looking to strategically invest in opportunities that create brand extensions. Indeed, licensing and experiential opportunities have been a major part of the brand strategy for PMC and Rolling Stone<\/em>. On March 12, Rolling Stone<\/em> opened Rolling Stone Presents: Amplified, The Immersive Rock Experience, a first-of-its-kind 360-degree immersive music history experience at Illuminarium Las Vegas at AREA15 that included more than 1,000 photographs, 200 videos and 1,300 Rolling Stone<\/em> covers and featured more than 300 iconic artists.<\/p>\n

\n\t\u201cWhile we do not comment on specific investment or acquisition details, Penske Media is always looking for strategic opportunities that meet the long-term goals of our brands,\u201d said a spokesperson for Penske Media. \u201cWe are committed to growing our international and domestic footprints in both experiential and hospitality for Rolling Stone. As producers of over three hundred events annually across the portfolio, Las Vegas, like other entertainment centers, remains an important market for us.\u201d<\/p>\n

\n\tRolling Stone<\/em> is looking into several additional real estate opportunities around the world and will consider those that meet strategic long-term goals for the brand, sources say, with the Rolling Stone<\/em> name being licensed for casinos and hotels, similar to Peter Morton<\/strong>\u2018s Hard Rock Cafe playbook.<\/p>\n

\n\tPMC and its brands produce more than 300 live events per year and have several events planned in Las Vegas, including the 51st American Music Awards \u2014 part of PMC-owned Dick Clark Productions \u2014 which will return to the city on Monday, May 26. There is also talk of the 61st annual Academy of Country Music Awards moving to Vegas next year, sources say.<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Penske Media Corporation (PMC) is in talks to open a Rolling Stone Hotel and Casino in downtown Las Vegas, sources tell Billboard. The potential property would open on the site of the Downtown Grand Hotel & Casino, which PMC (owner of Rolling Stone as well as brands including Billboard) is currently in talks to acquire […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-145104","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/145104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=145104"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/145104\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=145104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=145104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=145104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}