{"id":139881,"date":"2025-03-06T09:11:42","date_gmt":"2025-03-06T14:11:42","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/03\/06\/how-berbrick-brings-a-collectible-toy-to-life-first-look-at-the-trailer-from-apple-tv-2\/"},"modified":"2025-03-06T09:11:42","modified_gmt":"2025-03-06T14:11:42","slug":"how-berbrick-brings-a-collectible-toy-to-life-first-look-at-the-trailer-from-apple-tv-2","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/03\/06\/how-berbrick-brings-a-collectible-toy-to-life-first-look-at-the-trailer-from-apple-tv-2\/","title":{"rendered":"How \u2018BE@RBRICK\u2019 Brings a Collectible Toy to Life: First Look at the Trailer From Apple\u00a0TV+"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe official trailer for <em>BE@RBRICK<\/em> is out now (Thursday, March 6), with <em>Billboard Family<\/em> giving audiences an exclusive first look at the new Apple TV+ animated series.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBased on the collectible figures from Japanese company Medicom Toy, the CG-animated show infuses a message to embrace individuality with feel-good comic relief and plenty of music. The series was developed by Meghan McCarthy (<em>My Little Pony: Friendship Is Magic<\/em>,\u00a0<em>Centaurworld<\/em>), who serves as showrunner, executive producer and writer, with music helmed by Timbaland, executive music producer.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/culture\/tv-film\/bearbrick-apple-tv-premiere-date-timbaland-1235903983\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/02\/bearbrick-apple-tv-courtesy-photo-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/02\/bearbrick-apple-tv-courtesy-photo-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"BE@RBRICK\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tTimbaland Joins \u2018BE@RBRICK\u2019 Apple TV+ Animated Series as Executive Music Producer: See\u2026\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t02\/18\/2025<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe <em>BE@RBRICK<\/em> trailer, premiering ahead of the series\u2019 release on Apple TV+ on March 21, introduces young Jasmine Finch and her high school bandmates, who are breaking the mold by pursuing their dreams of making music in a world where your painted-on look is expected to be what determines your path in life.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSpeaking to <em>Billboard Family<\/em> over Zoom, McCarthy says her aim was to treat the animated ensemble, voiced by Brianna Bryan, Skyla I\u2019Lece, Isaiah Crews, Alison Jaye and Noah Bentley, \u201cwith respect and treat them like they are three-dimensional, real characters that your audience can see themselves in, see their friends in.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>First Look: The Official <em>BE@RBRICK<\/em> Trailer From Apple TV+<\/strong><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"BE@RBRICK \u2014 Official Trailer | Apple TV+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h_xYQpudrfk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAny time you\u2019re translating from something that exists in another format, like in this case a collectible [toy] \u2026 you do have people who are very familiar with it, and then you have an audience that isn\u2019t familiar with <em>BE@RBRICK <\/em>at all, and then neither is familiar with how you\u2019re going to showcase them in a series,\u201d McCarthy explains.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIf you ask somebody on the street who\u2019s familiar with <em>BE@RBRICK<\/em>, tell me three things that you know about them, what does everybody tell you? That\u2019s a great starting point \u2018cause you want to make sure you stay true to those things,\u201d she says of developing the show, produced and animated by DreamWorks Animation and Dentsu Inc.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"800\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-season-1-promo-apple-tv-plus-billboard-1260.jpg?w=1024\" alt=\"BE@RBRICK\" class=\"wp-image-1235916312\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-season-1-promo-apple-tv-plus-billboard-1260.jpg 1260w, https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-season-1-promo-apple-tv-plus-billboard-1260.jpg?resize=300,190 300w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><figcaption class=\"wp-element-caption\">Jasmine Finch (voiced by Brianna Bryan) and Nick Hazard (voiced by Isaiah Crews) in \u2018BE@RBRICK,\u2019 premiering March 21, 2025 on Apple TV+. <\/figcaption><\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor <em>BE@RBRICK<\/em>, McCarthy says those things included a \u201cvery specific shape \u2014 little bear heads and little bellies,\u201d and \u201chow when you paint them, they take on this whole new thing. That\u2019s what really gives them their uniqueness and their value, so you don\u2019t want to abandon that.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe third thing was they do all these amazing collabs with musicians and artists,\u201d she adds, \u201cand so creativity is a huge part of what makes <em>BE@RBRICK, BE@RBRICK<\/em> \u2014 expressing that creativity.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere\u2019s the humor that makes <em>BE@RBRICK<\/em> the series relatable \u2014 \u201cI think that it\u2019s really funny in a way that is not mean-spirited. We\u2019re laughing with these characters, we\u2019re not laughing at them, which I think is really great for families,\u201d says McCarthy, who\u2019s a parent herself \u2014 and there\u2019s the music, a primary focus for the storyline.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIt\u2019s a show you can dance to,\u201d she says. \u201cThe music is really incredible and fun and there\u2019s so much of it on the show.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"800\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-holly-season-1-apple-tv-plus-billboard-1260.jpg?w=1024\" alt=\"BE@RBRICK\" class=\"wp-image-1235916313\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-holly-season-1-apple-tv-plus-billboard-1260.jpg 1260w, https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-holly-season-1-apple-tv-plus-billboard-1260.jpg?resize=300,190 300w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><figcaption class=\"wp-element-caption\">Holly Honeywell (voiced by Skyla I\u2019Lece) in \u2018BE@RBRICK,\u2019 premiering March 21, 2025 on Apple TV+.<\/figcaption><\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cUltimately, I think the takeaway of the show is the importance of creativity and self-expression and how that can change the world, and how kids [like Jasmine] are a factor in changing the world. I think those are great, relatable themes that a whole family can rally around,\u201d McCarthy says.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThat\u2019s something that drew Timbaland to the project.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe bigger\u00a0message is that anyone can choose their own path, no matter where they come from,\u201d he tells <em>Billboard Family<\/em> of the show. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTimbaland first discussed the opportunity to be involved with <em>BE@RBRICK<\/em> back in 2019, in a meeting with Alexandra Nickson, SVP, TV Music at DreamWorks Animation. DreamWorks then came to McCarthy with the prospect of working alongside the <em>Billboard<\/em>\u00a0chart-topping and Grammy Award-winning producer for the show. \u201cWho\u2019s gonna say no to that?\u201d she says with a laugh. \u201cThe guy who\u2019s produced some of the coolest things in the history of the world? Yeah, I think he\u2019d be pretty good for this.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOver the past few years Timbaland has worked with a group of Beatclub producers, artists and songwriters to bring the series\u2019 soundtrack to fruition. The series features an original score by Jina Hyojin An (<em>XO, Kitty<\/em>) and Shirley Song (<em>Exploding Kittens<\/em>).<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe process was similar to making a record,\u201d Timbaland notes over email, \u201cbut in this case, we received creative\u00a0briefs from the DreamWorks team. That allowed us the time to get everything right, the music, the lyrics\u00a0and the overall vibe.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"800\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-dj-timbaland-apple-tv-plus-billboard-1260.jpg?w=1024\" alt=\"BRBX Media DJ Timbaland\" class=\"wp-image-1235916315\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-dj-timbaland-apple-tv-plus-billboard-1260.jpg 1260w, https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/bearbrick-dj-timbaland-apple-tv-plus-billboard-1260.jpg?resize=300,190 300w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><figcaption class=\"wp-element-caption\">BRBX Media DJ (voiced by Timbaland) in \u2018BE@RBRICK,\u2019 premiering March 21, 2025 on Apple TV+.<\/figcaption><\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs McCarthy points out, \u201cFor our main character Jasmine and her friends to be able to express themselves through their music, and to root for them, you have to think they\u2019re pretty darn good at it. You have to think the world would be at a loss if they weren\u2019t allowed to put their creativity out there. So to have Timbaland, who has such a finger on the pulse of music and making it feel very relevant to today, that was so key. \u2026 They\u2019re not human characters, but they\u2019re making this music that feels like, \u2018Oh yeah, I would totally hear this out in the real world. This would be a hit song in the real world.\u2019 That\u2019s the energy and that\u2019s the vibe that he absolutely brought to the table.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTimbaland says he can \u201cabsolutely\u201d relate to Jasmine\u2019s experience in feeling the pull to create music, sharing that \u201cfrom a very early age, I always knew I wanted to be a music producer when I started DJing.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHis advice for kids who want to follow his path as a producer: \u201cNow is one of the best times to be an independent artist. The playing field is more level than it was\u00a0when you had to be signed to a major label to break into the industry. My advice is simple: Never give\u00a0up!\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>BE@RBRICK<\/em> will be available to stream on Apple TV+ on March 21.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/culture\/tv-film\/bearbrick-trailer-apple-tv-timbaland-meghan-mccarthy-interview-1235916229\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The official trailer for BE@RBRICK is out now (Thursday, March 6), with Billboard Family giving audiences an exclusive first look at the new Apple TV+ animated series. Based on the collectible figures from Japanese company Medicom Toy, the CG-animated show infuses a message to embrace individuality with feel-good comic relief and plenty of music. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-139881","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/139881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=139881"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/139881\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=139881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=139881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=139881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}