{"id":135856,"date":"2025-02-19T12:15:21","date_gmt":"2025-02-19T17:15:21","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/02\/19\/tim-hinshaws-free-lunch-partners-with-warner-records-for-new-label-3\/"},"modified":"2025-02-19T12:15:21","modified_gmt":"2025-02-19T17:15:21","slug":"tim-hinshaws-free-lunch-partners-with-warner-records-for-new-label-3","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/02\/19\/tim-hinshaws-free-lunch-partners-with-warner-records-for-new-label-3\/","title":{"rendered":"Tim Hinshaw\u2019s Free Lunch Partners With Warner Records for New\u00a0Label"},"content":{"rendered":"

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\n\tWarner Records has partnered with respected hip-hop and R&B executive Tim Hinshaw<\/strong> to launch Free Lunch Records, an extension of his creative and touring firm Free Lunch Agency, the companies announced on Wednesday.<\/p>\n

\n\tThe collaboration aims to provide Warner artists ready access to Free Lunch\u2019s creative, touring and sync services while serving as a new platform for emerging talent. Warner Records senior vp of A&R Ericka Coulter<\/strong> has been named general manager of the upstart label, which also announces its first two signings in Syd and Alex Isley. Coulter will keep her continue her role at Warner, the label noted.<\/p>\n

\n\tHinshaw announced<\/a> Free Lunch Agency in August 2023 while still head of hip-hop and R&B at Amazon Music, a role he held five years. At launch, Free Lunch said its goal was to \u201cauthentically connect brands with artists and culture through bespoke storytelling and real-life experiences.\u201d The agency\u2019s name is a nod to the free lunch programs provided by public schools and parks in underserved communities nationwide.<\/p>\n

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\t\t\t\t\t\t\"Tyler,<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tMeet the Man Who Turned Amazon Music Into a Global R&B\/Hip-Hop\u00a0Force\t\t<\/p>\n<\/h3><\/div>\n

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\n\tWhile at Amazon, Hinshaw played a key role in securing major partnerships, including the exclusive livestream of Kendrick Lamar\u2019s The Big Steppers Tour and Amazon Music Live performances featuring Lil Baby, A$AP Rocky, and 21 Savage. He also spearheaded deals for high-profile events, including for Tyler, The Creator, J. Cole\u2019s Dreamville Festival and Summer Walker.<\/p>\n

\n\tAs Amazon executive Steve Boom said at the time, Hinshaw put Amazon Music into the conversation among the hip-hop and R&B community \u201cin a way, frankly speaking, we were not.\u201d His efforts there earned him executive of the year<\/a> honors in Billboard\u2019s R&B\/Hip-Hop Power Players list in 2022.<\/p>\n

\n\tPrior to joining Amazon Music, Hinshaw built the urban music division at Fender Guitars, worked in music marketing for Vans and co-managed his brother, songwriter Prince Charlez, leading to a joint venture with Island Def Jam and a global publishing deal with Universal.<\/p>\n

\n\tWarner Records co-chairman and CEO Aaron Bay-Schuck<\/strong> praised Hinshaw\u2019s ability to create impact beyond music.\u00a0<\/p>\n

\n\t\u201cTom [Corson] and I are thrilled to welcome Tim and his Free Lunch team to the label,\u201d said Bay-Schuck. \u201cHis expertise stretches far beyond finding and nurturing talent \u2013 he knows how to make sure his artists are making an impact. Early on in our conversations, it was clear bringing Tim and Free Lunch into the Warner fold would be a perfect synergy. Tim is immersed in the vast culture of hip-hop and R&B, across music, sports, fashion, and live entertainment, and together we\u2019ll work towards our shared goal of uplifting the best and brightest in the genre.\u201d<\/p>\n

\n\tHinshaw added that \u201cby uniting Free Lunch Agency with Warner Records, we can combine our expertise in creative, music, and brand building to elevate the first-class roster,\u201d saying, \u201ctogether we\u2019ll expand the scope of artist narratives to connect even more deeply with fans across the globe.\u201d<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Warner Records has partnered with respected hip-hop and R&B executive Tim Hinshaw to launch Free Lunch Records, an extension of his creative and touring firm Free Lunch Agency, the companies announced on Wednesday. The collaboration aims to provide Warner artists ready access to Free Lunch\u2019s creative, touring and sync services while serving as a new […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-135856","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/135856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=135856"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/135856\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=135856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=135856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=135856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}