{"id":134179,"date":"2025-02-12T15:13:50","date_gmt":"2025-02-12T20:13:50","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/02\/12\/kendrick-lamars-catalog-up-154-in-streams-following-super-bowl-performance\/"},"modified":"2025-02-12T15:13:50","modified_gmt":"2025-02-12T20:13:50","slug":"kendrick-lamars-catalog-up-154-in-streams-following-super-bowl-performance","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/02\/12\/kendrick-lamars-catalog-up-154-in-streams-following-super-bowl-performance\/","title":{"rendered":"Kendrick Lamar\u2019s Catalog Up 154% in Streams Following Super Bowl\u00a0Performance"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Welcome to Billboard Pro\u2019s\u00a0<strong><a href=\"https:\/\/www.billboard.com\/t\/trending-up\/\">Trending Up<\/a><\/strong>\u00a0newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.\u00a0<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>This week: The Super Bowl pours further gas on Kendrick Lamar\u2019s still-blazing flames on streaming, while a Lady Gaga one-off gets emotionally resurrected and a Latto single gets a huge bump from a new remix with a big-name guest.<\/em><\/p>\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>TV Off, Headphones On: Kendrick Lamar\u2019s Daily Streams More Than Double Post-Super Bowl<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Kendrick Lamar's Apple Music Super Bowl Halftime Show\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KDorKy-13ak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPrior to the Super Bowl, <a href=\"https:\/\/www.billboard.com\/artist\/kendrick-lamar\">Kendrick Lamar<\/a> was already one of the biggest artists in the world, with five songs in the top 40 of last week\u2019s<a href=\"https:\/\/www.billboard.com\/charts\/hot-100\"> Billboard Hot 100<\/a>. Yet his explosive halftime performance at Super Bowl LIX on Sunday (Feb. 9) was a rising tide that lifted all of his respective boats on streaming services, from the superstar rapper\u2019s latest album to his signature hits to his co-star at the Caesars Superdome in New Orleans.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOn the day after the Super Bowl (Feb. 10), Lamar\u2019s streaming catalog earned 70.9 million official on-demand U.S. streams \u2014 a 153% increase from the previous Monday\u2019s total (27.5 million on Feb. 3), according to initial reports provided by Luminate. \u201cNot Like Us,\u201d the Drake diss heard \u2018round the world and the centerpiece of the halftime show, experienced an even greater percentage uptick: the former No. 1 hit rose a whopping 222% in daily streams, to 10.4 million on Monday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMajor spikes occurred for halftime highlights \u201cSquabble Up\u201d (up 159% in daily streams compared to the previous Monday), \u201cLuther\u201d (up 150%), \u201cTV Off\u201d (up 139%) and \u201cPeekaboo\u201d (up 186%). All of those songs are featured on Lamar\u2019s most recent album, <em>GNX<\/em>, which earned a 141% total increase in daily streams across its dozen tracks, notching 31 million plays on Monday. Meanwhile, some of the older hits that Lamar revived for the halftime show scored even bigger bumps: \u201cHumble\u201d was up 242%, \u201cDNA\u201d was up 207% and \u201cAll the Stars\u201d was up 295%, as fans returned to some of Lamar\u2019s biggest hits from the previous decade.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd <a href=\"https:\/\/www.billboard.com\/artist\/sza\">SZA<\/a>, who joined Lamar on two songs during the showcase, saw her own streams soar thanks to her first Super Bowl halftime appearance. Last Monday, her catalog earned 19.1 million streams; a week later, that number reached 30.3 million streams, a 58% increase on the day after the big game. <em>\u2013 JASON LIPSHUTZ<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Lady Gaga Gets a \u2018Hold\u2019 on the iTunes Chart After Emotional Pre-Super Bowl Performance<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Lady Gaga performs 'Hold My Hand' ahead of Super Bowl LIX | NFL on FOX\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XUw3-6YuJTo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFew would consider \u201cHold My Hand,\u201d Lady Gaga\u2019s 2022 soundtrack single from <em>Top Gun: Maverick<\/em>, to be a signature song of hers: The song charted respectably, reaching No. 49 on the Billboard Hot 100, but had little commercial staying power and is unlikely at this point to ever appear on a full <a href=\"https:\/\/www.billboard.com\/artist\/lady-gaga\">Lady Gaga<\/a> album. But it clearly has a time and a place \u2013 and that time and place may have proven to be at the Super Bowl LIX pre-show on Sunday night (Feb. 10), where she performed the piano ballad on Bourbon Street in New Orelans, as part of a tribute to the victims of numerous tragedies that struck American soul in the past year, namely the New Year\u2019s Day <a href=\"https:\/\/www.nytimes.com\/live\/2025\/01\/01\/us\/new-orleans-vehicle-crash\" rel=\"nofollow noopener\" target=\"_blank\">attack on New Orleans<\/a> that left 14 dead.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAfter NFL legends Tom Brady, Michael Strahan and Terry Bradshaw helped introduce the tribute and the performance, the tribute cut to Gaga at her piano, playing a stripped-down rendition of the <em>Top Gun<\/em> love theme that accentuated the song\u2019s message of support and perseverance. It clearly resonated with the global audience watching: The song was up 149% in official on-demand U.S. streams over Feb. 9-10 (the day of and day after the Super Bowl) compared to the same two-day period a week before, according to initial reports provided by Luminate, and it was up to nearly 6,000 in digital sales \u2013 topping the real-time iTunes chart on Sunday night \u2013 up thousands of percent from the negligible amount it moved the prior equivalent period.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt probably won\u2019t be the song most Little Monsters continue streaming in the lead-up to next month\u2019s <em>Mayhem<\/em> release, but it might have some endurance in Gaga\u2019s catalog after all. \u2013 <em>ANDREW UNTERBERGER<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Latto Eyes Yet Another \u2018Sugar Honey Iced Tea\u2019 Hit with Some Help from Playboi Carti<\/strong>\u00a0\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Latto - Blick Sum (feat. Playboi Carti) [Official Video]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3oA8kt8685I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBetween<a href=\"https:\/\/www.billboard.com\/music\/awards\/beyonce-rihanna-future-shaboozey-best-melodic-rap-performance-grammys-1235800495\/\"> Grammy-nominated<\/a> tracks like \u201cBig Mama\u201d and radio-conquering cuts like \u201cBrokey,\u201d<a href=\"https:\/\/billboard.com\/artist\/latto\"> Latto<\/a>\u2019s<a href=\"https:\/\/www.billboard.com\/lists\/lattos-sugar-honey-iced-tea-all-17-songs-ranked\/\"> <em>Sugar Honey Iced Tea<\/em><\/a> album has been cranking out hits for several months now. Big Mama has shown no signs of slowing down in 2025, tapping<a href=\"https:\/\/billboard.com\/artist\/playboi-carti\"> Playboi Carti<\/a> to boost the next single from her<a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/latto-sugar-honey-iced-tea-number-1-top-rap-albums-chart-1235758147\/\"> chart-topping<\/a> third studio album.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLate last month (Jan. 27), Latto announced that she enlisted Carti for a new version of \u201cBlick Sum.\u201d The high-energy trap banger had been a fan-favorite since <em>Sugar Honey Iced Tea<\/em> dropped last summer (Aug. 9), but the Carti version lifted the single to new heights. In the week preceding Carti\u2019s take on the song (Jan. 17-23), \u201cBlick Sum\u201d earned over 584,000 official on-demand U.S. streams, according to Luminate. The following week \u2013 which includes a shortened tracking week for the Carti version since it dropped on Jan. 28 \u2013 that number exploded by a staggering 541% to over 3.74 million official on-demand U.S. streams (all versions combined). In its first full tracking week including the new version (Jan. 31-Feb. 5), \u201cBlick Sum\u201d collected over 5.34 million official on-demand streams. Over the past two weeks, streams for \u201cBlick Sum\u201d have been up 815%.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe new version of \u201cBlick Sum\u201d isn\u2019t technically a remix; it\u2019s actually an earlier version of the song that leaked months ago. Latto ultimately settled on the solo version for her album, but the Carti version remained in circulation, further building anticipation for its eventual release. One<a href=\"https:\/\/www.tiktok.com\/music\/original-sound-7431729546477226795?is_from_webapp=1&amp;sender_device=pc\" rel=\"nofollow noopener\" target=\"_blank\"> TikTok sound containing<\/a> Carti\u2019s leaked verse collected over 45,000 posts since last October; there was even a<a href=\"https:\/\/www.tiktok.com\/@_s.e.r.r.a.n.o_\/video\/7445499067754417454?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\" rel=\"nofollow noopener\" target=\"_blank\"> quasi-viral dance<\/a> choreographed to the sound.\u00a0\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShould \u201cBlick Sum\u201d continue its streaming ascent, the Carti-assisted track would become the sixth track from <em>Sugar Honey Iced Tea<\/em> to do so, the most of any of Latto\u2019s studio albums.\u00a0\u2013 <em>KYLE DENIS<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/kendrick-lamar-super-bowl-streams-double-1235900684\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Billboard Pro\u2019s\u00a0Trending Up\u00a0newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.\u00a0 This week: The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-134179","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/134179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=134179"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/134179\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=134179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=134179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=134179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}