{"id":134170,"date":"2025-02-12T15:12:22","date_gmt":"2025-02-12T20:12:22","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/02\/12\/these-singers-saw-their-streaming-numbers-spike-after-major-sporting-events\/"},"modified":"2025-02-12T15:12:22","modified_gmt":"2025-02-12T20:12:22","slug":"these-singers-saw-their-streaming-numbers-spike-after-major-sporting-events","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/02\/12\/these-singers-saw-their-streaming-numbers-spike-after-major-sporting-events\/","title":{"rendered":"These Singers Saw Their Streaming Numbers Spike After Major Sporting\u00a0Events"},"content":{"rendered":"

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\n\tFrom Usher\u2019s Super Bowl showcase to the most musically talented Met, appearances related to major sporting events helped artists across genres \u2014 and at different career points \u2014 earn sizable streaming gains in 2024. (All data according to Luminate.)<\/p>\n

\n\tAnd the trend has continued so far in 2025: Kendrick Lamar\u2019s Super Bowl Halftime Show on Feb. 9 was a major boost for the rapper.<\/p>\n

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\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\t\t\"Sports<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tSports & Music Power Players\u00a02025\t\t<\/p>\n<\/h3><\/div>\n

\t\t<\/a><\/p>\n<\/div><\/div>\n

\n\t\tUsher<\/strong>
Super Bowl LVIII (Feb.\u00a011)<\/em><\/strong>\t<\/h3>\n

\n\tThe combination of Usher\u2019s career-spanning medley during his spectacular Super Bowl halftime show and the release of his album Coming Home two days earlier helped his streaming catalog skyrocket 299% compared with the previous week, with his 2004 smash \u201cYeah!\u201d among the biggest gainers.<\/p>\n

\n\t\tJennifer Hudson
NBA All-Star Game (Feb.\u00a018)<\/em><\/strong>\t<\/h3>\n

\n\tThe R&B veteran\u2019s halftime show medley of her songs \u201cRemission\u201d and \u201cI\u00a0Got This\u201d at Indianapolis\u2019 Gainbridge Fieldhouse helped give her catalog a 4% boost in weekly streams.<\/p>\n

\n\t\tCandelita
\u201cOMG\u201d On-Field Performance (June\u00a028)<\/em><\/strong>\t<\/h3>\n

\n\tNew Yorks Mets infielder Jose \u00adIglesias moonlights as the recording artist \u00adCandelita, and his live debut of his single \u201cOMG\u201d following a Mets game at Citi Field helped the song move over 1,000 weekly downloads and top the Latin \u00adDigital Song Sales<\/a> chart.<\/p>\n

\n\t\tGojira
2024 Summer Olympics Opening Ceremony (July\u00a026)<\/em><\/strong>\t<\/h3>\n

\n\tLady Gaga and C\u00e9line Dion were among the stars helping ring in the Summer Games in Paris, but French rockers Gojira grabbed headlines by becoming the first metal band to perform at the Olympics. Its catalog earned a 283% streaming bump over the next four days in the process.<\/p>\n

\n\t\tKavinsky
2024 Summer Olympics Closing Ceremony (Aug.\u00a011)<\/em><\/strong>\t<\/h3>\n

\n\tAs athletes said au\u00a0revoir to Paris by joining Phoenix, Air and Vampire Weekend\u2019s Ezra Koenig onstage, French producer Kavinsky dropped his 2010 synthwave single \u201cNightcall,\u201d causing a Shazam sensation and boosting the track\u2019s streams by 74%.<\/p>\n

\n\t\tBeyonc\u00e9
NFL Christmas Day Halftime Show (Dec.\u00a025)<\/em><\/strong>\t<\/h3>\n

\n\tDuring Netflix\u2019s first NFL Christmas showcase, Queen Bey presented songs from her Cowboy Carter <\/em>album live for the first time at NRG Stadium in her hometown of Houston \u2014 and the album shot from 7.4\u00a0million weekly streams to 17.6\u00a0million during the following week, up 137%.<\/p>\n

\n\t\tKendrick Lamar
Super Bowl LIX<\/em><\/strong>\t<\/h3>\n

\n\tKendrick Lamar was already one of the world\u2019s most-streamed artists, but his riveting halftime show at Super Bowl LIX on Sunday (Feb. 9) helped his biggest hits \u2014 and his entire discography \u2014 climb even higher. On Feb. 10, the day after his performance at New Orleans\u2019 Caesars Superdome, Lamar\u2019s streaming catalog earned 70.9 million official U.S. on-demand streams \u2014 a 153% increase from the previous Monday\u2019s total (27.5 million on Feb. 3), according to Luminate. Similar spikes occurred for halftime highlights \u201cSquabble Up\u201d (up 159% in daily streams) and \u201cTV Off\u201d (up 139%), while \u201cNot Like Us\u201d earned an even greater uptick (up 222%); meanwhile, Lamar\u2019s costar SZA, who joined him on two songs during the showcase, saw her own streaming catalog soar, up 58% to 30.3 million streams on the day after the big game.<\/p>\n

\n\tThis story appears in the Feb. 8, 2025, issue of <\/em>Billboard.<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From Usher\u2019s Super Bowl showcase to the most musically talented Met, appearances related to major sporting events helped artists across genres \u2014 and at different career points \u2014 earn sizable streaming gains in 2024. (All data according to Luminate.) And the trend has continued so far in 2025: Kendrick Lamar\u2019s Super Bowl Halftime Show on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-134170","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/134170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=134170"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/134170\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=134170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=134170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=134170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}