{"id":134106,"date":"2025-02-12T12:17:24","date_gmt":"2025-02-12T17:17:24","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/02\/12\/why-yungblud-chose-firebird-for-new-multiplatform-company-yb-inc-4\/"},"modified":"2025-02-12T12:17:24","modified_gmt":"2025-02-12T17:17:24","slug":"why-yungblud-chose-firebird-for-new-multiplatform-company-yb-inc-4","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/02\/12\/why-yungblud-chose-firebird-for-new-multiplatform-company-yb-inc-4\/","title":{"rendered":"Why Yungblud Chose Firebird for New Multiplatform Company YB\u00a0Inc"},"content":{"rendered":"

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\n\tAfter investing several hundred million dollars in labels and management companies, Firebird Music has entered into its first partnership with an artist \u2014 the U.K. rocker Yungblud \u2014 on a new company, YB Inc.<\/p>\n

\n\tFor Yungblud, this alliance offers an opportunity to expand his pursuits outside of recorded music, which already include Bludfest, a festival, and Beautifully Romanticized, Accidentally Traumatized, a fashion brand. \u201cThis is a new type of venture for both of us, which is very exciting,\u201d the artist says via email. \u201cBuilding and scaling a music festival, a 360 lifestyle business \u2014 including physical stores and a music venue \u2014 and starting a clothing brand all need resources.\u201d And Firebird has a large war chest \u2014 Nat Zilkha<\/strong>, the company\u2019s co-founder and executive chairman, told<\/a> Billboard <\/em>in 2023 that it has access to over $1 billion in equity.\u00a0<\/p>\n

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\t\t\t\t\t\t\"Nat<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tFirebird Chief Nat Zilkha Lays Out Plan to Break Through With Investments in Red Light, Mick\u2026\t\t<\/p>\n<\/h3><\/div>\n

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\n\tFor Firebird, teaming up with Yungblud furthers the company\u2019s goal of \u201csupport[ing] any entrepreneur who has vision and aspirations, but needs capital, expertise, infrastructure and support,\u201d according to Zilkha. <\/strong>\u201cThrough his recorded music and touring, merchandise, fashion line, brand deals and festival,\u201d Zilkha adds, \u201cYungblud has built one of the largest and most successful businesses in the world.\u201d<\/p>\n

\n\tZilkha launched Firebird in 2022 with Nathan Hubbard<\/strong>, who previously served as CEO of Ticketmaster. Initially, the company focused on investing in labels (including Defected Records and Transgressive Records), management companies (including Red Light and Mick Management) and publishers (Tape Room, One Two Many Music), often acquiring majority stakes, according to Zilkha.<\/p>\n

\n\tFor Defected, a dance music label, \u201cFirebird\u2019s investment provides capital that allows us to scale \u2014 whether that be through A&R expansion, catalogue acquisitions, technological advancements, or other efforts,\u201d says CEO Wez Saunders<\/strong>. \u201cThe partnership removes financial constraints that independent labels often face when competing with major label-backed entities.\u201d<\/p>\n

\n\tOn top of that, Saunders continues, \u201cFirebird is known for leveraging technology, analytics and audience engagement strategies. This allows Defected to enhance its data-driven approach to artist development and fan engagement \u2014 areas where major labels often hold a competitive advantage.\u201d (\u201cFor any of these individual companies to spend the kind of money that we\u2019re spending on our data analytics team would be cost prohibitive,\u201d Zilkha said<\/a> previously. \u201cBut we can spread that cost across all of the different companies.\u201d)<\/p>\n

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\t\t\t\t\t\t\"Maggie<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tWhat Is Firebird? The Startup With $1B to Spend Supercharging Acts Like Arlo Parks\u2026\t\t<\/p>\n<\/h3><\/div>\n

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\n\tFirebird has also wanted to work directly with acts. \u201cThere\u2019s an opportunity to create a new kind of partner for artists, one that is fully aligned across everything they do,\u201d Zilkha told Billboard <\/em>in 2023. The music industry \u201cis stuck in silos\u201d \u2014 most labels take a cut of an artist\u2019s streaming and sales income, for example, but not their touring income. That means the record company has little incentive to help build an act\u2019s touring operation, which \u201cunder-optimizes the investment behind an artist,\u201d according to Zilkha.\u00a0<\/p>\n

\n\tBy partnering with stars across all their various revenue streams, Firebird is theoretically freed up to take a different approach to career building. \u201cIt might be that we lose money on the distribution or recorded music, but that\u2019s okay, because we\u2019re partnering with the artist in a lot of other places where she or he may be reaching their fans,\u201d Zilkha explained.\u00a0<\/p>\n

\n\tYungblud is signed to Interscope Capitol Labels Group, but he will funnel his earnings into YB Inc, which he owns jointly with Firebird, according to<\/a> Bloomberg<\/em>. This strategy \u201callows me to manage the risk, but enables my projects to breathe and grow,\u201d Yungblud says. \u201cMy managers and I can focus on getting the proposition and execution just right, while keeping our fundamental values in place, and without rushing or skipping important steps.\u201d\u00a0<\/p>\n

\n\tZilkha hopes to strike more similar partnerships soon. \u201cAs Firebird continues to scale and bring on more artists,\u201d he says, \u201cthe diversity across artists will be paired with that added benefit of also being diversified across revenue streams.\u201d<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After investing several hundred million dollars in labels and management companies, Firebird Music has entered into its first partnership with an artist \u2014 the U.K. rocker Yungblud \u2014 on a new company, YB Inc. For Yungblud, this alliance offers an opportunity to expand his pursuits outside of recorded music, which already include Bludfest, a festival, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-134106","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/134106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=134106"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/134106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=134106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=134106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=134106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}