{"id":123300,"date":"2024-12-31T21:03:08","date_gmt":"2025-01-01T02:03:08","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/12\/31\/inside-luis-miguels-record-breaking-tour-with-fenix-entertainment-owner-marcelo-figoli\/"},"modified":"2024-12-31T21:03:08","modified_gmt":"2025-01-01T02:03:08","slug":"inside-luis-miguels-record-breaking-tour-with-fenix-entertainment-owner-marcelo-figoli","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/12\/31\/inside-luis-miguels-record-breaking-tour-with-fenix-entertainment-owner-marcelo-figoli\/","title":{"rendered":"Inside Luis Miguel\u2019s Record-Breaking Tour With Fenix Entertainment Owner Marcelo\u00a0Figoli"},"content":{"rendered":"

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\n\tMarcelo Figoli<\/strong> is no stranger to big numbers. As the founder and owner of Fenix Entertainment \u2014 the Argentina-based conglomerate that encompasses live shows, amusement parks, soccer teams and media \u2014 Figoli has offices in eight countries, produces more than 100 live events per year and has successfully promoted tours by the likes of Ricardo Arjona, Ricky Martin, Romeo Santos and Shakira.<\/p>\n

\n\tBut Figoli capped 2024 with his biggest tour ever: namely, the Luis Miguel 2023-24 Tour<\/a> \u2014 co-promoted alongside Henry Cardenas<\/strong>\u2019 CMN \u2014 which became not only the highest-grossing Latin tour of the year but also the highest-grossing Latin tour<\/a> of all time, according to numbers reported to Billboard Boxscore.<\/p>\n

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\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\t\t\"Jes\u00fas<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tTop 10 Highest-Grossing Latin Tours of the\u00a0Year\t\t<\/p>\n<\/h3><\/div>\n

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\n\tIn December, when Billboard<\/em> published its top tours of the year recap, the Miguel tour had reported more than 2 million tickets sold over 128 shows, generating a gross income of $290.4 million in 2024 alone. That number doesn\u2019t include the 2023 figures or Miguel\u2019s final Mexico City shows.<\/p>\n

\n\t\u201cI was very emotional [when I heard the news],\u201d Figoli tells Billboard<\/em> of his record. \u201cI felt immense happiness, for the artist and for the work we did.\u201d<\/p>\n

\n\tBelow, Billboard <\/em>speaks with Figoli about the stunning success of the Miguel tour and how it broke all records.<\/p>\n

\n\tDespite its size, Fenix <\/strong>\u200b\u200b<\/strong>is <\/strong>\u200b\u200b<\/strong>an independent company. How do you distinguish yourself from other promoters worldwide?<\/strong><\/p>\n

\n\tWe offer something different. We do more artisanal work, if you will, and put more thought into each of the artists and the products. I throw myself into it. I\u2019m passionate, I go crazy, I review sales numbers every day, I\u2019m a workaholic. I\u2019m very calm when it comes to handling the stress generated by these massive events that I organize, but I\u2019m very nervous in the day-to-day work leading up to achieving success.<\/p>\n

\n\tWe can provide a plus in markets like Latin America and in some cases \u2014 as with Luis Miguel and Arjona\u2014 in the entire world. Also, Fenix \u200b\u200bhas partnered with CMN in recent years, and that consolidation continues to open a space for us.<\/p>\n

\n\tHad you worked with Luis Miguel before?<\/strong><\/p>\n

\n\tWe did countless concerts with Luis Miguel, but we had worked in the South American markets. Never a global tour like this one. But we\u2019d worked very well because we have great respect and great admiration for his career. For us, he is one of the greatest artists in the world in any language, and we firmly believe in his career and that is why we bet on his tour. I thought the tour was going to be big, solid, strong. It may have exceeded my expectations, but I did know that this tour was going to do what it did. Initially, we were going to partner with CMN only in the United States and we ended up partnering for everything.<\/p>\n

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\t\t\t\t\t\t\"Luis<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tLuis Miguel Now Has The Highest-Grossing Latin Tour of All\u00a0Time\t\t<\/p>\n<\/h3><\/div>\n

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\n\tThere\u2019s a big leap from a \u201csolid\u201d and \u201cstrong\u201d tour to the most successful in history. What do you attribute it to?<\/strong><\/p>\n

\n\tFor me, the key to success was, first, how high we aimed. And second, how we planned the tour launch at the same time at a global scale, rather than market to market. We launched the global tour on the same day. The same day we put all the cities up for sale, and on the same day, with the same launch, we created a global explosion. We were able to get hundreds of thousands of fans around the world talking about it at the same time. We had billboards up in every city that went on sale, and we had digital and radio campaigns in each of those cities from day one. It\u2019s the kind of launch that I have only seen for mass-consumer products. It was important to show that confidence and aggressiveness in the tour, and positioning it as a global tour, not a local tour. The way we framed it made it go viral.<\/p>\n

\n\tHow was working with CMN?<\/strong><\/p>\n

\n\tA lot of coming together, a lot of pre-production before launch. We work very well with the CMN team and the artist\u2019s team. Plus, Henry is a legendary promoter. <\/p>\n

\n\tIt strikes me that Luis Miguel didn\u2019t even have a new album or single\u2026<\/strong><\/p>\n

\n\tBut he was having a good personal and artistic moment, and that had an influence. Also, the launch strategy around the tour. In addition, we did a great job with our marketing teams, influencers, etc. But the basis is in the greatness of the artist. I\u2019ve worked with so many artists, and I can\u2019t think of many who could pull off a tour [of this magnitude and stamina]. He has demonstrated extraordinary professionalism and courtesy.<\/p>\n

\n\tHow do you see next year for Latin tours?<\/strong><\/p>\n

\n\tExcellent. We\u2019re trying to convince Ricardo Montaner to do a farewell tour. Obviously we are negotiating for Ricardo Arona\u2019s global tour. And with artists in development, we\u2019ve had extraordinary success with Emilia Mernes and her 10 Arenas Movistar in Buenos Aires, where she played to over 290,000 people. I think Emilia is going to be a big deal in 2025.<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marcelo Figoli is no stranger to big numbers. As the founder and owner of Fenix Entertainment \u2014 the Argentina-based conglomerate that encompasses live shows, amusement parks, soccer teams and media \u2014 Figoli has offices in eight countries, produces more than 100 live events per year and has successfully promoted tours by the likes of Ricardo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-123300","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/123300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=123300"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/123300\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=123300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=123300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=123300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}