<\/p>\n
\n\tFor Alessia Cara<\/a>, emotion and connection is at the heart of her creative endeavors \u2014 hence why each of her three studio albums live in a unique world full of signature concepts, colors and themes built around them. Her music isn\u2019t just a listening experience, it\u2019s a feeling.<\/p>\n \n\tHer upcoming Feb. 14-slated project, Love & Hyperbole<\/em>, continues that process, as she splashes her music videos and promotional content with deep berry and maroon tones, amplifying the passion that love entails. \u201cLove is very red to me,\u201d Cara tells Billboard<\/em>. \u201cEvery time you see love portrayed anywhere, it\u2019s usually red, like Valentine\u2019s Day colors. Even before I knew that the album was going to come out on Valentine\u2019s Day, it just always felt a little bit deeper, a little bit richer. The textures and the songs felt a little richer and more sophisticated, so that wine color just always came into my mind, even before I knew what the concept was going to be. It feels warm and it feels like love.\u201d<\/p>\n \n\tThat\u2019s why it was a perfect fit when she teamed up with Lenovo, Intel and Universal Music Group for Brands for their \u201cMade By\u201d campaign, which intersects music, creativity and technology \u2014 something Cara has been a pro at throughout her career. \u201cEach song has such a story to it that\u2019s so specific and getting the chance to showcase each song in a way that non-singles don\u2019t really get to be showcased, it\u2019s really awesome to be able to do that,\u201d she says of the partnership.<\/p>\n \n\tThe team-up will lend to a series of visually stunning pieces surrounding Love & Hyperbole<\/em>, including an album trailer with custom graphic designs and key scenes, as well as an accompanying miniseries that documents the journey behind the development of the trailer, capturing how Lenovo and Intel supported and inspired Cara\u2019s vision. They\u2019ll also emphasizes the integral roles of Maris Jones and Gaia Esther Maria in shaping the project\u2019s artistic direction.\u00a0The Grammy winner adds with a laugh, \u201cIt\u2019s a little bit indulgent for the artist in me. This was an incredible opportunity, and everyone has been so amazing creatively, and so collaborative while giving us the freedom to explore and play. We had a great time.\u201d<\/p>\n \n\tExploring seems to be a key theme in Cara\u2019s career, as her music earnestly captures the complexities of growing into adulthood and how romantic relationships stir up all kinds of emotions. Her self-discovery both as a songwriter and human being is showcased in the Love & Hyperbole<\/em> single, \u201cIsn\u2019t It Obvious,\u201d a breezy hug of reassurance for a love interest who is scared to lose her. \u201cFears are only constellations\/ Only glowin\u2019 if we make them, we\u2019re just fine\/ If it\u2019s any consolation, you\u2019re my favorite\/ It\u2019s you and I, you gotta know that, right?\u201d she sings on the track, bolstered by a guitar solo from one of Cara\u2019s personal heroes, John Mayer (\u201cI still can\u2019t believe that happened,\u201d she says.)<\/p>\n \n\t\u201cObviously, my perspective of love has transformed and changed and grown throughout my life,\u201d She says of \u201cIsn\u2019t It Obvious,\u201d in comparison to some of her previous fan-favorite tracks like \u201cComfortable\u201d and \u201cI\u2019m Yours.\u201d \u201cBeing a young woman, I think sometimes when you\u2019re experiencing love for the first time and you\u2019re a little bit more inexperienced \u2014 I can give a lot of myself and almost treat love as something that makes me feel smaller, rather than something that expands me, and thinking that that was the right way to do it. I always used to think if it was really intense, and if it took energy out of me, that it was the right thing.\u201d <\/p>\n \n\tShe continues, \u201cAs I\u2019ve gotten older, I\u2019ve realized that love is supposed to feel like something that calms the storm rather than creates it. It should just kind of feel easy. That\u2019s why I think a lot of these songs, even though some of them are laced with elements of fear or worry, they\u2019re always very steadfast in themselves and there\u2019s a sense of reassurance there. I did not have that when I was growing up and finding out what I wanted in early stages of love for me.\u201d<\/p>\n \n\tKeeping in the album\u2019s theme of love, Cara is eager to spread it to fans. As part of her partnership with Lenovo and Intel, she\u2019ll be hosting an exclusive album event for fans in early 2025, which will feature a live performance as well as interactive projection mapping and other immersive elements.<\/p>\n \n\tShe concludes of the message she hopes Love & Hyperbole<\/em> gives to listeners, \u201cI just hope that if they\u2019re going through something or if they\u2019re in a similar stage in their life, that they can understand that at the end of the day, we\u2019re all a product of everything that has happened to us, good and bad. We actually need those bad things in order to find the good. We need to know what we don\u2019t want in order to find what we do want. We need loss in order to really feel love. Those things can work in tandem with one another instead of clash. That\u2019s the main thesis, but I hope they just take anything from it.\u201d<\/p>\n \n\tPre-save Love & Hyperbole<\/em> here.<\/a><\/p>\n<\/div>\n<\/div>\n