{"id":115985,"date":"2024-11-27T18:05:59","date_gmt":"2024-11-27T23:05:59","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/11\/27\/kendrick-lamars-gnx-off-to-a-scorching-streaming-start-and-lifting-old-sample-source-songs-with-it\/"},"modified":"2024-11-27T18:05:59","modified_gmt":"2024-11-27T23:05:59","slug":"kendrick-lamars-gnx-off-to-a-scorching-streaming-start-and-lifting-old-sample-source-songs-with-it","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/11\/27\/kendrick-lamars-gnx-off-to-a-scorching-streaming-start-and-lifting-old-sample-source-songs-with-it\/","title":{"rendered":"Kendrick Lamar\u2019s \u2018GNX\u2019 Off to a Scorching Streaming Start (And Lifting Old Sample Source Songs With\u00a0It)"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Welcome to<\/em>\u00a0Billboard Pro<em>\u2018s\u00a0<a href=\"https:\/\/www.billboard.com\/t\/trending-up\/\">Trending Up<\/a>\u00a0newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>This week: A surprise Kendrick Lamar album is good news for (almost) everyone, the original\u00a0<\/em>Wicked<em>\u00a0cast album keeps rising as the new movie soundtrack also becomes a huge hit and OMB Peezy scores a new-old viral hit. <\/em><\/p>\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Kendrick Lamar\u2019s \u2018GNX\u2019 Sends Sampled Songs By Luther Vandross, SWV &amp; More Streaming<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"squabble up\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fuV4yQWdn_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn the least shocking news of the week, <em>GNX<\/em>, the surprise new album by <a href=\"https:\/\/www.billboard.com\/artist\/kendrick-lamar\">Kendrick Lamar,<\/a> has gotten off to a scorching start on streaming services after dropping out of the sky last Friday (Nov. 22). Through its first four days, <em>GNX<\/em> earned an eye-popping 242.3 million official on-demand U.S. streams, according to Luminate \u2014 never falling below 50 million daily streams through Monday. And the new album is also boosting Lamar\u2019s back catalog aside from <em>GNX<\/em>, which earned 44.6 million streams from Nov. 22-25, a 10% increase from the same four-day period during the previous week.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMeanwhile, some of the songs sampled across <em>GNX<\/em> have also enjoyed streaming gains, as listeners peruse the older material that was revived on Lamar\u2019s new LP. With \u201cSquabble Up\u201d eyeing a major debut on the Hot 100 next week, for instance, \u201cWhen I Hear Music,\u201d the iconic 1984 electro single from Debbie Deb that\u2019s prominently featured in the production, scored a huge boost: 225,000 streams from Nov. 22-25, up 76% from its total from Nov. 15-18 (127,000 streams).<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tElsewhere, Luther Vandross\u2019 version of \u201cIf This World Were Mine,\u201d which serves as the connective tissue of Lamar\u2019s new SZA collaboration \u201cLuther,\u201d more than doubled its streams from the weekend before GNX arrived (79,000 streams from Nov. 15-18) to last weekend (164,000 streams from Nov. 22-25). And SWV\u2019s 1996 hit \u201cUse Your Heart,\u201d which gets flipped on \u201cHeart Pt. 6,\u201d was also up 25% in streams during those same periods, from 379,000 to 476,000 streams. \u2013 <em>JASON LIPSHUTZ<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>After Bewitching the Global Box Office, Ariana Grande &amp; Cynthia Erivo\u2019s Wicked Soundtrack Soars on Streaming<\/strong>\u00a0\t<\/h2>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Wicked<\/em> \u2013 the Jon M. Chu-helmed film adaptation of the 2003 hit Broadway musical \u2013 debuted <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/culture\/tv-film\/wicked-box-office-number-one-debut-opening-gladiator-2-1235837699\/\">atop the domestic box office<\/a> with the biggest opening weekend for a Broadway musical adaptation in history ($114 million). The film grossed $164.2 million globally in its first weekend (Nov. 22-25), with strong word of mouth and rave reviews going into Thanksgiving weekend.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tStarring <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/cynthia-erivo\/\">Cynthia Erivo<\/a> (Elphaba) and <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/ariana-grande\/\">Ariana Grande<\/a> (Galinda), <em>Wicked<\/em> was already spurring streaming increases for the Broadway cast recording before it even hit theaters. In the weekend preceding the film\u2019s release (Nov. 15-18) the original <em>Wicked<\/em> Broadway cast recording pulled 6.6 million official on-demand U.S. streams, according to Luminate. That number rose by 109% to 13.8 million streams during the film\u2019s opening weekend (Nov. 22-25).\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOf course, a new adaptation of <em>Wicked<\/em> means new interpretations of Stephen Schwartz\u2019s timeless music. Alongside Erivo and Grande, fellow cast members Jonathan Bailey, <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/jeff-goldblum\/\">Jeff Goldblum<\/a>, <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/ethan-slater\/\">Ethan Slater<\/a>, Peter Dinklage and <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/michelle-yeoh\/\">Michelle Yeoh<\/a> all lend their voices to the soundtrack. \u201cDefying Gravity,\u201d the song that closes the first act of the musical, is easily the most widely known <em>Wicked<\/em> song, hence the impressive early performance of Erivo and Grande\u2019s version. Streams for their \u201cGravity\u201d take remained above one million, increasing with each passing day of the film\u2019s opening weekend. On Monday (Nov. 25), the rousing duet collected 1.8 million official on-demand U.S. streams, marking a 30% increase in streaming activity from the day prior.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe entire new <em>Wicked<\/em> soundtrack has performed similarly; the set has remained above 7.7 million official on-demand U.S. streams each day since its Nov. 22 release. Monday (Nov. 25) marked the soundtrack\u2019s biggest streaming day so far with over 10.43 million streams earned \u2013 a 34% boost from its Sunday streaming total (7.77 million).\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs <em>Wicked<\/em> continues to enrapture audiences, expect the soundtrack to perform strongly as the film barrels towards the Oscars stage next March.\u00a0\u2013 <em>KYLE DENIS<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Dance Trend Spurs Revival OMB Peezy\u2019s Seven-Year-Old OG Breakout Song<\/strong>\u00a0\t<\/h2>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBack in 2017, Alabama-born, Cali-based rapper <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/omb-peezy\/\">OMB Peezy<\/a> started making major waves as his \u201cLay Down\u201d single gained traction across the country. Seven years later, a TikTok dance trend has given the song a new life.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOn Nov. 7, TikTok user <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@rahdboss\">@rahdboss<\/a> posted a <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@rahdboss\/video\/7434734042718719274?is_from_webapp=1&amp;sender_device=pc\">clip<\/a> of himself living his best video vixen life and dancing to \u201cLay Down.\u201d In the following weeks, the clip amassed over 4.8 million views and over half a million likes; the user\u2019s moves quickly captured the attention of other TikTokers, and <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@madisonjoelyy\/video\/7441618393662262570?is_from_webapp=1&amp;sender_device=pc\">hundreds<\/a> of <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@selenaaryanaa\/video\/7438517687493479726?is_from_webapp=1&amp;sender_device=pc\">similar<\/a> <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@whiteboyemmom\/video\/7441735618507558190?is_from_webapp=1&amp;sender_device=pc\">videos<\/a> began to populate the official \u201cLay Down\u201d TikTok <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/music\/Lay-Down-235602801752723456?is_from_webapp=1&amp;sender_device=pc\">sound<\/a>, which now boasts nearly 56,000 posts.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDuring the first week of the month (Nov. 1-7), \u201cLay Down\u201d earned over 95,000 official on-demand U.S. streams, according to Luminate. That number exploded by 329% to over 408,000 streams earned during the following week (Nov. 8-14). Last week (Nov. 15-21), that figure once again rose, this time by 142% to over 987,000 official on-demand U.S. streams. Over the past two weeks, \u201cLay Down\u201d has jumped nearly 940% of streaming activity a whopping seven years post-release. A fire track will always find its audience!\u00a0\u2013 <em>KD<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Q&amp;A: Chris Jordan, Music Agent at UTA, on What\u2019s Trending Up in His World<\/strong>\t<\/h2>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>As we approach the end of 2024, what has been your main takeaway from the hip-hop live space this year?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe days of mediocrity are over \u2014 fans are paying closer attention to where they spend their money, raising their expectations for high-quality live events.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>How would you describe the evolution of hip-hop festivals (and the presence of hip-hop at all-genre festivals) this year?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHip-hop festivals were once limited, with few options available. However, in recent years, they have grown significantly in both number of festivals and size. They even compete with mainstream festivals in terms of acts, talent bookings, and ticket grosses. As a result, mainstream festivals have started paying more attention, curating a certain percentage of their bookings of hip-hop artists.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Which artist that you work with do you expect to have a breakthrough 2025 as a live performer?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFortunately, I have an eclectic roster of amazing artists. I feel that all of my artists are going to put forth great material to then be able to create a great tour. With that said, I feel that Jordan Ward is set to have a tremendous 2025.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Fill in the blank: the hip-hop touring industry needs to think more about _________.<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMental health in relation to the conditions of being on the road can be a strenuous and tenuous challenge. Artists, touring teams, and production staff are often away from their loved ones for long periods, which can lead to unhealthy mental states for everyone involved. This is an issue we cannot afford to ignore. <em>\u2013 JL<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/kendrick-lamar-gnx-streaming-wicked-soundtrack-trending-up-1235840821\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to\u00a0Billboard Pro\u2018s\u00a0Trending Up\u00a0newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: A surprise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-115985","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/115985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=115985"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/115985\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=115985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=115985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=115985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}