{"id":110974,"date":"2024-11-07T18:07:18","date_gmt":"2024-11-07T23:07:18","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/11\/07\/sharing-music-on-tiktok-keeps-getting-easier\/"},"modified":"2024-11-07T18:07:18","modified_gmt":"2024-11-07T23:07:18","slug":"sharing-music-on-tiktok-keeps-getting-easier","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/11\/07\/sharing-music-on-tiktok-keeps-getting-easier\/","title":{"rendered":"Sharing Music on TikTok Keeps Getting\u00a0Easier"},"content":{"rendered":"

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\n\tTikTok took another step to integrate itself deeper into the music streaming ecosystem on Thursday (Nov. 7), as Spotify and Apple Music users gained the ability to easily share songs<\/a> on the short-form video app \u2014 posting them to their For You Page, for example, or sharing them via DM.<\/p>\n

\n\tWhen TikTok\u2019s popularity exploded in 2019 and 2020, it seemed like a competitor to many of the older streaming services. Suddenly users didn\u2019t want to leave the addictive short-form video app to listen to songs elsewhere. TikTok proved to be especially effective at driving music discovery for younger listeners.<\/p>\n

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\t\t\t\t\t\t\"Spotify<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tNow It’s Easier to Stream That Song You Love From\u00a0Instagram\t\t<\/p>\n<\/h3><\/div>\n

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\n\tSo it wasn\u2019t surprising that, when Spotify celebrated new features at its Stream On event in 2023, executives poked at TikTok \u2014 \u201cThere\u2019s a disconnect between where music is being teased and where music is actually being streamed,\u201d for example \u2014 without naming it. In recent months, however, two platforms that once looked like rivals appear increasingly interested in collaboration.\u00a0<\/p>\n

\n\tIn November 2023, TikTok unveiled the \u201cAdd to Music App\u201d to serve as \u201ca direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full lengthy song on the music streaming service of their choice,\u201d as Ole Obermann<\/strong>, TikTok\u2019s global head of music business development, said in a statement at the time. In addition, TikTok shuttered its own streaming service<\/a>, TikTok Music, in September.<\/p>\n

\n\tAt the same time, Spotify has said it is newly focused on finding ways for users to share the music they love. For a long time, \u201csharing was generally seen as an afterthought to the core features on the Spotify platform,\u201d Priscilla<\/strong> Chan<\/strong>, associate director on the business development team, explained in a blog post in September.\u00a0<\/p>\n

\n\t\u201cNow, these partnerships and features are vitally important drivers of the viral loop of growth for Spotify,\u201d she continued. It\u2019s all part of the platform\u2019s goal of \u201cbeing everywhere where our existing and potential users are\u201d to\u00a0 \u201cextend our global reach.\u201d<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok took another step to integrate itself deeper into the music streaming ecosystem on Thursday (Nov. 7), as Spotify and Apple Music users gained the ability to easily share songs on the short-form video app \u2014 posting them to their For You Page, for example, or sharing them via DM. When TikTok\u2019s popularity exploded in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-110974","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/110974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=110974"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/110974\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=110974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=110974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=110974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}