{"id":110916,"date":"2024-11-07T15:08:36","date_gmt":"2024-11-07T20:08:36","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/11\/07\/did-trump-stump-the-music-business\/"},"modified":"2024-11-07T15:08:36","modified_gmt":"2024-11-07T20:08:36","slug":"did-trump-stump-the-music-business","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/11\/07\/did-trump-stump-the-music-business\/","title":{"rendered":"Did Trump Stump the Music\u00a0Business?"},"content":{"rendered":"

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\n\tIs the music business, traditionally an arbiter of cool, out of touch with U.S. consumers? It\u2019s a tough question to ask \u2014 and a tough time to ask it. But if you compare the results of the presidential election with the politics of artists and executives, it\u2019s hard not to.<\/p>\n

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\t\t\t\t\t\t\"Lee<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tFor \u2018God Bless The USA,\u2019 How Much Is the Trump Bump\u00a0Worth?\t\t<\/p>\n<\/h3><\/div>\n

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\n\tThe dominant mood among people I know is shock at the scale of Donald Trump<\/strong>\u2019s victory \u2014 most expected a race so close that ballot-counting would continue all week \u2014 and an unsettling feeling that the U.S. is not the country we thought it was. What happened and why will be discussed for years. There\u2019s also a more immediate question: Why didn\u2019t more people see this coming?<\/p>\n

\n\tPart of the reason is that this still seems so weird<\/em> \u2014 I\u2019m old enough to remember when talking about a professional golfer\u2019s private parts<\/a> would have been disqualifying in politics, let alone the Republican party. But part of it is that, unintentionally, many people in the media business now live in a bit of a bubble. I\u2019m one of them: I live in Berlin and spend most of my time in the U.S. in or near New York, and I read The New York Times and The New Yorker. When it comes to music, none of my favorite artists supported Trump, and one, Bruce Springsteen<\/a>, actively campaigned against him. Some of the biggest musicians in the world also supported Kamala Harris<\/strong> \u2014 Taylor Swift<\/a>, Beyonc\u00e9<\/a>, Ariana Grande<\/a>, Sabrina Carpenter<\/a> \u2014 as did most music executives. Many of them must share my surprise.<\/p>\n

\n\tAre they \u2014 are we \u2014 too detached from the mainstream?<\/p>\n

\n\tA significant number of Trump supporters are right-wing racists \u2014 certainly enough to make one worry. But it\u2019s hard to make the case that Trump supporters are extremists if they account for more than half the vote. By definition, they\u2019re mainstream. Worryingly, the Democrats don\u2019t seem to know how to talk to them in a way that addresses their concerns. Calling them deplorables didn\u2019t work, and making the case that Trump would be a disaster for democracy didn\u2019t, either. (Democracy means that people vote for their leaders \u2014 it doesn\u2019t mean that they vote for the leaders you want.) The Democrats focus more on what people can do for their country at a time voters seem more interested in what their country can do for them. Ideas are important, but many people seem more focused on the affordability of groceries.<\/p>\n

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\t\t\t\t\tCardi B and More React as Trump Wins Presidential\u00a0Election\t\t<\/p>\n<\/h3><\/div>\n

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\n\tFor whatever reason, it\u2019s now clear that there are more Trump voters than many people, including musicians and music executives, thought. They are also younger and more diverse than people realized. Many of them must listen to pop music. But is the music business listening to them? The idea that it\u2019s controversial just to endorse Trump, without echoing any of his uglier rhetoric, means turning one\u2019s back on more than half of American voters. That\u2019s not how mass marketing works.<\/p>\n

\n\tThe challenge Trump presents to American democracy is far more important than selling music, of course. And I suspect I will get a few emails about how crazy it is to suggest that anyone market music to people who think immigrants are eating cats. But reaching different kinds of people with different kinds of art is what the music business does.<\/p>\n

\n\tIt\u2019s also what politics is supposed to do. Both the music business and politics need to do better at reaching large, diverse audiences. That often means connecting with existing fans, but it has to also mean reaching out to new ones. Often, people simply won\u2019t buy what they\u2019re being sold, whether it\u2019s a new album or a new candidate. But it\u2019s important to have those conversations \u2014 both for those of us who want to help elect a new president in four years and those of us who want to argue that this one is going to do a great job.<\/p>\n

\n\tMore and more, politics seems stuck in a loop, in which ideas are marketed to, and cheered, by those who have already decided on them. In music, that\u2019s known as a superfan strategy, and it\u2019s very important. But building one requires reaching new people to turn into fans, or supporters, in the first place.<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Is the music business, traditionally an arbiter of cool, out of touch with U.S. consumers? It\u2019s a tough question to ask \u2014 and a tough time to ask it. But if you compare the results of the presidential election with the politics of artists and executives, it\u2019s hard not to. Related For \u2018God Bless The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-110916","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/110916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=110916"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/110916\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=110916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=110916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=110916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}