{"id":106981,"date":"2024-10-22T09:07:21","date_gmt":"2024-10-22T13:07:21","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/10\/22\/title-wave-new-cody-johnson-carrie-underwood-single-crashes-into-parmalees-plan\/"},"modified":"2024-10-22T09:07:21","modified_gmt":"2024-10-22T13:07:21","slug":"title-wave-new-cody-johnson-carrie-underwood-single-crashes-into-parmalees-plan","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/10\/22\/title-wave-new-cody-johnson-carrie-underwood-single-crashes-into-parmalees-plan\/","title":{"rendered":"Title Wave: New Cody Johnson & Carrie Underwood Single Crashes Into Parmalee\u2019s Plan"},"content":{"rendered":"

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\n\tWhen Warner Music Nashville released Cody Johnson<\/strong>\u2018s collaboration with Carrie Underwood<\/strong>, excited programmers took note, giving the ballad enough first-week spins that it debuted at No.\u00a021 on the Country Airplay<\/a> chart dated Oct.\u00a012.<\/p>\n

\n\tParmalee<\/strong> took note, too, but the band was far less enthusiastic. Guitarist Josh McSwain<\/strong> texted lead singer Matt Thomas<\/strong> about what seemed a potential threat. Johnson\u2019s single, \u201cI\u2019m Gonna Love You,\u201d had almost exactly the same title and lyrical hook as \u201cGonna Love You,\u201d a Parmalee ballad that had reached the top\u00a010 on that same chart, just 11 slots ahead of Johnson and Underwood. Thomas was mildly stressed about it until he was able to give it a listen.<\/p>\n

\n\t\u201cI think I would have been a lot more concerned if we weren\u2019t moving up in the top\u00a010 and the song\u2019s researching and doing well,\u201d Thomas says. \u201cIf we\u2019d have heard it was coming out right before ours dropped, then it\u2019d be like, \u2018Shit.’\u201d<\/p>\n

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\t\t\t\t\tWhy Country Radio Embraced Post Malone: \u2018He Went All\u00a0In\u2019\t\t<\/p>\n<\/h3><\/div>\n

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\n\tThere\u2019s no legal issue at play \u2014 songwriters live by the general rule that titles can\u2019t be copyrighted \u2014 but the programming ramifications are significant. Country broadcasters make an effort to keep the sound of their stations changing, while staying within the perceived boundaries of the format. Playing the same title back-to-back is the opposite of variety. Programmers have periodically faced the issue for years, though many outside of radio may not have contemplated it before.<\/p>\n

\n\tOne harsh scenario from 1982 illustrates the potential consequences. The music scheduling software at WKHK<\/strong> New York inserted a Dolly Parton\u00a0& Willie Nelson <\/strong>duet, \u201cEverything\u2019s Beautiful (In Its Own Way),\u201d next to Ray Stevens<\/strong>\u2018 \u201cEverything Is Beautiful.\u201d The programmer eyed the comparable titles and ran a line through Stevens\u2019 single, costing it a spin.<\/p>\n

\n\t\u201cThat is heartbreaking right there,\u201d Thomas says.<\/p>\n

\n\tThat scenario is a bit different, though, than Parmalee\u2019s situation. The Parton\/Nelson single was current in \u201982, while Stevens\u2019 record was 12 years old. A gold title losing a single spin wouldn\u2019t hurt anyone\u2019s chart position and was unlikely to make much difference in Stevens\u2019 royalties as a songwriter. In fact, programmers generally make an effort to keep their current singles\u2019 spins at their assigned rotation, even if similarities in individual singles create separation hurdles.<\/p>\n

\n\t\u201cA great example, maybe more so than title separation, is artist separation,\u201d WWWF<\/strong> Farmingdale, N.Y., PD Patrick Shea<\/strong> says. \u201cWhen you\u2019ve got 14 Morgan Wallen<\/strong> songs and 14 Post Malone<\/strong> songs, how do you make them work? You don\u2019t want to lose spins, because they\u2019re all good and they\u2019re all researching really well, so you juggle to the very best of your ability to make sure that those songs are all getting heard.\u201d<\/p>\n

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\t\t\t\t\t\t\"Teddy<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tWhy More Songs Are Succeeding at More Radio Formats In the Streaming\u00a0Era\t\t<\/p>\n<\/h3><\/div>\n

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\n\tThe issue arises more often than one might expect. Jelly Roll<\/strong>\u2018s\u201dI Am Not Okay\u201d is sharing space on many current playlists with Megan Moroney<\/strong>\u2018s \u201cAm I Okay?\u201d Meanwhile, Johnson\u2019s \u201cDirt Cheap\u201d and Justin Moore<\/strong>\u2018s \u201cThis Is My Dirt,\u201d two songs with plots and sentiments that were even more similar than their titles, rose through the chart at the same time. KUZZ <\/strong>Bakersfield, Calif., had both of those titles among the seven singles that were simultaneously in heavy rotation.\u00a0<\/p>\n

\n\t\u201cIf those are the two of the seven best songs we can play,\u201d KUZZ PD Brent Michaels<\/strong> says, \u201cwe\u2019re going to do it, even though thematically \u2014 and even sonically, a little bit \u2014 they\u2019re sort of the same.\u201d<\/p>\n

\n\tLabels pay attention to those kinds of details, particularly if the titles emerge from the same firm. Triple Tigers issued a Jordan Fletcher<\/strong> focus track, \u201cFall in the Summer,\u201d to digital service providers in July, just two months after releasing Scotty McCreery<\/strong>\u2018s \u201cFall of Summer\u201d to radio. Executives considered the problem, then shrugged it off.<\/p>\n

\n\t\u201cHow many times has the song \u2018Gone\u2019 been written by how many different artists?\u201d Fletcher asks rhetorically. \u201cOr \u2018Wasted Time?\u2019 Or, you know, \u2018Love Me Tomorrow\u2019? How many times have those names been rewritten and connected with different people in different ways, and nobody gave it a second thought?\u201d<\/p>\n

\n\tLikewise, Warner Music Nashville released Tyler Braden<\/strong>\u2018s \u201cDevil You Know\u201d while it was already working Ashley McBryde<\/strong>\u2018s \u201cDevil I Know\u201d earlier this year. It wasn\u2019t the original game plan \u2014 consumption spurred WMN to send Braden\u2019s \u201cDevil\u201d to radio \u2014 but programming partners didn\u2019t protest the move.<\/p>\n

\n\t\u201cIf I\u2019m being honest, that shocked me,\u201d Team WMN vp of radio Anna Cage<\/strong> says. \u201cI myself thought that there might be an issue there. But at the end of the day, they\u2019re two completely different songs. Obviously, one\u2019s a female vocal, one\u2019s a male vocal, even though they have the same anecdotal \u2018Devil You Know,\u201dDevil I Know.’\u201d<\/p>\n

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\t\t\t\t\tMorgan Wallen Helps Lead Country Genre to Second Straight Song of the Summer One-Two\u00a0Punch\t\t<\/p>\n<\/h3><\/div>\n

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\n\tIt might create some branding issues, she allows, if consumers search for the song by title online and don\u2019t know the artist\u2019s name. It\u2019s not a concern with Braden and McBryde.<\/p>\n

\n\t\u201cIt wouldn\u2019t take long for them to realize, \u2018This isn\u2019t the one I was looking for,\u2019\u00a0\u201d she says.<\/p>\n

\n\tProgrammers are prepared to manually create separation if the titles appear in the same window. Shea would want them in separate quarter-hours, though with the two \u201cGonna Love You\u201d singles, their tempo already solves that problem: His rotations only allow one ballad per 15-minute sweep. Michaels has even less of an issue \u2014 both songs are among the 11 titles KUZZ has in medium rotation, and they play in order. One is slotted at No.\u00a01 in that tier, while the other is entered at No.\u00a06; they automatically appear about four hours apart.<\/p>\n

\n\t\u201cRight away, we tried to separate those,\u201d Michaels says, \u201cso they didn\u2019t come up too close to one another.\u201d<\/p>\n

\n\tSo even though those repetitive titles get noticed on Music Row and in station music meetings, they may not be the obstacle one might expect.<\/p>\n

\n\t\u201cI don\u2019t think it\u2019s a radio programming problem,\u201d Shea says. \u201cI think it\u2019s a radio nerd problem because I don\u2019t think your average listener is going to notice anything at all.\u201d<\/p>\n

\n\tStill, one music nerd understood the conundrum in a heartbeat. Asked about \u201cI\u2019m Gonna Love You\u201d mirroring the Parmalee title, Johnson was immediately sympathetic.<\/p>\n

\n\t\u201cThat was not intentional,\u201d he says. \u201cIf you know those guys, tell \u2019em, \u2018My bad.’\u201d<\/p>\n

\n\tSubscribe to\u00a0Billboard Country Update<\/a>, the industry\u2019s must-have source for news, charts, analysis and features.\u00a0Sign up for free delivery<\/a>\u00a0every weekend.<\/strong><\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Warner Music Nashville released Cody Johnson\u2018s collaboration with Carrie Underwood, excited programmers took note, giving the ballad enough first-week spins that it debuted at No.\u00a021 on the Country Airplay chart dated Oct.\u00a012. Parmalee took note, too, but the band was far less enthusiastic. Guitarist Josh McSwain texted lead singer Matt Thomas about what seemed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-106981","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/106981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=106981"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/106981\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=106981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=106981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=106981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}