{"id":106144,"date":"2024-10-17T18:05:39","date_gmt":"2024-10-17T22:05:39","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/10\/17\/doechii-serves-up-financial-tips-in-the-barbershop-for-pglang-cash-apps-thats-money-campaign\/"},"modified":"2024-10-17T18:05:39","modified_gmt":"2024-10-17T22:05:39","slug":"doechii-serves-up-financial-tips-in-the-barbershop-for-pglang-cash-apps-thats-money-campaign","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/10\/17\/doechii-serves-up-financial-tips-in-the-barbershop-for-pglang-cash-apps-thats-money-campaign\/","title":{"rendered":"Doechii Serves Up Financial Tips in \u2018The Barbershop\u2019 for pgLang & Cash App\u2019s That\u2019s Money\u00a0Campaign"},"content":{"rendered":"

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\n\tDoechii<\/a> is serving up some financial literacy for her fans. She\u2019s been tapped by pgLang and Cash App to star in their The Barbershop<\/em> ad as part of the joint venture\u2019s That\u2019s Money campaign, which arrived Thursday (Oct. 17).<\/p>\n

\n\tThe Top Dawg Entertainment rapper was minding her business getting braided when an annoyed customer voiced their frustrations to comedian Exavier TV \u2014 playing the role of a barber \u2014 about a quick flip of cash not working out. <\/p>\n

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\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\t\t\"Doechii<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tDoechii Says Tradition in Hip-Hop Is Important, First Rap Song Was a Diss\u00a0Track\t\t<\/p>\n<\/h3><\/div>\n

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\n\t\u201cIn the beginning, everyone had a plan for my money, but then I realized I had to do my own thing,\u201d she began in the clip. \u201cDon\u2019t get me wrong, I want to monetize my career, but at the same time I don\u2019t wanna be making moves that require me to do too much. I just want to put the money to the side, not have to worry about it, but still know that it\u2019s growing.\u201d<\/p>\n

\n\tDoechii then kicks some knowledge about interest and having \u201cfree money\u201d work for you on its own without even paying it any mind. <\/p>\n

\n\t\u201cI\u2019m at a place now where I\u2019m starting to make a budget and set financial goals for my future,\u201d the Florida rapper said in a statement. \u201cI think it\u2019s so important to be honest with each other when we talk about money, which is why I\u2019m excited to be part of this campaign and share what\u2019s been working for me.\u201d<\/p>\n

\n\tCalmatic directs the clip \u2014 he\u2019s worked with LeBron James, Kendrick Lamar and McDonald\u2019s creatively to name a few in the past \u2014 which progressively zooms out of the barbershop to the point it\u2019s a small block lodged into a white screen. <\/p>\n

\n\t\u201cWhat I loved most about this project was the opportunity to essentially describe to the audience what \u2018interest\u2019 is in one of the most raw and straightforward ways I\u2019ve ever seen in financial advertising,\u201d the Los Angeles native said in a statement, \u201cInterest is one of those words that you hear over and over but don\u2019t really know exactly what it is.\u201d<\/p>\n

\n\tKendrick Lamar lent Doechii the ultimate cosign when deeming her \u201cthe hardest out\u201d with a post to his Instagram Stor<\/a>y<\/a> on Thursday.<\/p>\n

\n\tLook for another iteration of That\u2019s Money to launch later in 2024. On the music side, Doechii delivered her critically-acclaimed Alligator Bites Never Heal<\/a> <\/em>mixtape in August, which reached No. 117 on the Billboard 200. <\/a><\/p>\n

\n\tWatch the ad below. <\/p>\n

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