\n\tWith Hispanic Heritage Month culminating on Tuesday (Oct. 15), Fat Joe <\/a>has tapped Nicky Jam <\/a>as the latest ambassador for his Rewind It 10 <\/a>beard dye brand.\u00a0<\/p>\n \n\tThe Latin superstar\u2019s dark brown beard dye coloring package is now available at CVS, Sally Beauty, Amazon<\/a> and the Rewind It 10 website.\u00a0<\/p>\n \n\t\u201cI\u2019ve been coloring my beard for years and tried all the other brands, but nothing looks more natural than Rewind It 10,\u201d said Nicky Jam in a statement. \u201cI love Rewind It 10. Thank you to Fat Joe and the whole team at Rewind for the opportunity \u2013 let\u2019s go.\u201d<\/p>\n \n\tNicky Jam joins a decorated lineup of Rewind It 10 ambassadors, including Kansas City Chiefs tight end Travis Kelce (who is dating Taylor Swift), DJ Khaled, model Tyson Beckford, Tank, television personality Brody Jenner, MMA fighter Stephen \u201cWonderboy\u201d Thompson and more.\u00a0<\/p>\n \n\t\u201cNicky Jam is truly a global icon in the music industry. He shattered the mold as a musician and now we\u2019re proud to partner together to break new barriers in the hair and beard coloring industry,\u201d Rewind It 10 co-founder Jeff Aronson added. \u201cHe embodies the essence of the product and is a perfect addition to our Rewind It 10 family to ensure we\u2019re continuing to reach a wide-ranging array of consumers.\u201d<\/p>\n \n\tOn the music side, Nicky Jam unleashed his Insomnio<\/em> album in September, featuring Sean Paul, Ryan Castro, Eladio Carri\u00f3n and more. \u201cI\u2019m not going to be a singer for the rest of my life,\u201d he told Billboard<\/em> <\/a>as part of his September cover story. \u201cI think I\u2019ll probably retire soon \u2026 Well, not retire. Singers never retire. You just tone it down.\u201d<\/p>\n
![\"Rewind](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/10\/Rewind-x-Nicky-Jam-Box-Beard-Dark-Brown-Box-billboard-1240.jpg?w=691\")