{"id":102429,"date":"2024-09-25T18:05:30","date_gmt":"2024-09-25T22:05:30","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/09\/25\/milli-vanilli-catalog-streams-double-after-menendez-story-uses-multiple-songs\/"},"modified":"2024-09-25T18:05:30","modified_gmt":"2024-09-25T22:05:30","slug":"milli-vanilli-catalog-streams-double-after-menendez-story-uses-multiple-songs","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/09\/25\/milli-vanilli-catalog-streams-double-after-menendez-story-uses-multiple-songs\/","title":{"rendered":"Milli Vanilli Catalog Streams Double After \u2018Menendez Story\u2019 Uses Multiple\u00a0Songs"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Welcome to Billboard Pro\u2019s <strong>Trending Up<\/strong> newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.\u00a0<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>This week: Ryan Murphy\u2019s new FX series about the Menendez Brothers inspires streaming gains for a heavily featured late-\u201980s act, dance crazes help a new viral hit by Odetari and an old one by Freak Nasty, and can you believe it\u2019s Sept. 21 again already?<\/em><\/p>\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>\u2018Menendez Story\u2019 Drives Streaming Gains for Milli Vanilli\u2019s Catalog<\/strong>\u00a0\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Milli Vanilli - Blame It On the Rain\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/BI5IA8assfk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>The Lyle and Erik Menendez Story<\/em> \u2013 the latest installment in Ryan Murphy\u2019s <em>Monsters<\/em> anthology series \u2013 has unsurprisingly inspired loads of controversy and discourse, but it\u2019s also inspired some new interest in <a href=\"https:\/\/www.billboard.com\/artist\/milli-vanilli\">Milli Vanilli\u2019<\/a>s catalog.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe vocal duo, best known for their three 1989 Hot 100 chart-toppers and the infamous revocation of their best new artist Grammy after being exposed for lip-syncing,<a href=\"https:\/\/www.billboard.com\/artist\/milli-vanilli\/\"> <\/a>also plays a key musical role in the first few episodes of <em>Menendez Story<\/em>. The opening episode features three of their biggest hits \u2014 \u201cGirl You Know It\u2019s True,\u201d \u201cGirl I\u2019m Gonna Miss You\u201d and \u201cBlame It on the Rain\u201d \u2014 even earning its title from the latter. Though the events of <em>Menendez<\/em> story take place several years after Milli Vanilli\u2019s reign, the duo\u2019s music is used to help set the scene and explore the two brothers\u2019 friendship.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cBlame It On the Rain,\u201d the most prominently featured Milli Vanilli track in the series, posted at 68% increase in streaming activity, going from 75,000 official on-demand U.S. streams during the period of Sept. 13-16 to over 125,000 streams in the four-day period following the series premiere on Netflix (Sept. 20-23). Similarly, \u201cGirl You Know It\u2019s True\u201d jumped 32.5% in streaming activity to nearly 135,000 streams (Sept. 20-23). \u201cGirl I\u2019m Gonna Miss You\u201d earned the biggest streaming increase out of all three tracks, exploding a whopping 258% from 28,000 streams (Sept. 13-16) to 103,000 streams (Sept. 20-23). Overall, streams for Milli Vanilli\u2019s entire catalog leapt 114% after the release of <em>Menendez<\/em> <em>Story<\/em>, crossing 552,000 official on-demand U.S. streams during the period of Sept. 20-23. \u2013 <em>KYLE DENIS<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>\u2018Perfect Couple,\u2019 Perfect Synch: Nicole Kidman Helps Meghan Trainor Dance Up in Streams<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Meghan Trainor - Criminals (Official Audio)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sYFTsyioShE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>The Perfect Couple<\/em>, the latest bestselling book-turned streaming series starring Nicole Kidman, has been a smash hit for Netflix since premiering earlier this month \u2014 and while the mystery involves a murder taking place at a posh wedding, the opening of each episode showcases a much lighter mood than the high-stakes family drama. Kidman, along with costars like Liev Schreiber and Meghann Fahy, spend the theme performing a full-cast, choreographed dance routine on a beach, turning in slow motion and clapping as a voice sings, \u201cAnything that feels this good \/ Well, it must be illegal, it must be illegal.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThat voice belongs to <a href=\"https:\/\/www.billboard.com\/artist\/meghan-trainor\">Meghan Trainor<\/a>, whose track \u201cCriminals\u201d serves as the theme song for <em>The Perfect Couple<\/em> after being featured on the deluxe edition of her June album <em>Timeless<\/em>. And the streaming synch has already helped \u201cCriminals\u201d triple up in streams compared to its pre-<em>Perfect Couple<\/em> numbers: after earning 263,000 U.S. on-demand streams the week prior to the show\u2019s Sept. 5 premiere, according to Luminate, the song earned 972,000 streams during the week ending Sept. 19, along with 2,400 in weekly digital sales.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile \u201cCriminals\u201d has yet to hit the Hot 100, the song\u2019s rise is arriving at an enjoyable moment for Trainor, who\u2019s celebrating the 10-year anniversary of \u201cAll About That Bass,\u201d and performing at New York\u2019s Madison Square Garden tonight. \u2013 <em>JASON LIPSHUTZ<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Fraternity Rush Season Revives Freak Nasty\u2019s \u201cDa\u2019 Dip\u201d<\/strong>\u00a0\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Da' Dip (ORIGINAL)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/c_tjqWwGjUw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt\u2019s still early in the school year, which means that rush season is in full effect. In a natural progression of the undergraduate fraternity rush process, many pledges now document their journeys to brotherhood on TikTok. Part of that process now includes filming adorably dorky TikTok dance trends \u2013 including the latest viral choreography to <a href=\"https:\/\/www.billboard.com\/artist\/freak-nasty\">Freak Nasty<\/a>\u2019s 1997 smash \u201cDa\u2019 Dip.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u00a0The dominant choreography template was<a href=\"https:\/\/www.tiktok.com\/@varsnikk\/video\/7403172989493169450?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\" rel=\"nofollow noopener\" target=\"_blank\"> originated<\/a> by user<a href=\"https:\/\/www.tiktok.com\/@varsnikk?is_from_webapp=1&amp;sender_device=pc\" rel=\"nofollow noopener\" target=\"_blank\"> @varsnikk<\/a> earlier this year (Aug. 14), but as is the case with most TikTok dance trends, the moves have become more simplified as the trend became more viral. That original clip boasts over 700,000 views, while the official \u201cDa\u2019 Dip\u201d TikTok<a href=\"https:\/\/www.tiktok.com\/music\/DaDip-ORIGINAL-6730339588256040962?is_from_webapp=1&amp;sender_device=pc\" rel=\"nofollow noopener\" target=\"_blank\"> sound<\/a> now plays in nearly 350,000 posts. Several major stars have hopped on the trend \u2013 including<a href=\"https:\/\/www.tiktok.com\/@sea.a.neema.ne\/video\/7415044919309471006?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\" rel=\"nofollow noopener\" target=\"_blank\"> Matthew Morrison<\/a> and Ice Spice \u2013 but the recent uptick in engagement has been spurred in large part by \u201c#pledgetok\u201d videos. Essentially, pledges (prospective members of a fraternity) execute the dance trend while commenters around the world cheer on their awkward moves and laud their favorite \u201cdivas.\u201d Normally, the young men are dressed in some combination of a<a href=\"https:\/\/www.tiktok.com\/@pledgelivesmatter\/video\/7412745717288045866?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\" rel=\"nofollow noopener\" target=\"_blank\"> navy sports jacket and khakis<\/a>, and they execute the dance with<a href=\"https:\/\/www.tiktok.com\/@pledge_tok0\/video\/7416825946793151787?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\" rel=\"nofollow noopener\" target=\"_blank\"> fellow<\/a><a href=\"https:\/\/www.tiktok.com\/@thatsnrod\/video\/7415787828577193247?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\" rel=\"nofollow noopener\" target=\"_blank\"> members<\/a> of their<a href=\"https:\/\/www.tiktok.com\/@bamasigmapianchorgames\/video\/7417610380714904878?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\" rel=\"nofollow noopener\" target=\"_blank\"> pledge class<\/a>.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccording to Luminate, \u201cDa\u2019 Dip\u201d earned over 320,000 official on-demand U.S. streams during the week of Sept. 13-19. That marks a 95% increase in streaming activity from three weeks prior (Aug. 23-29), when the beloved Miami bass track pulled in just over 165,000 streams. \u201cDa\u2019 Dip\u201d has ballooned in streams for each of the past few weeks, helping the track notch a No. 16 debut on the<a href=\"https:\/\/www.billboard.com\/charts\/tiktok-billboard-top-50\/\"> Billboard TikTok Top 50<\/a> (chart dated Sept. 21). Should \u201cDa\u2019 Dip\u201d continue its streaming revival, Freak Nasty could add a few more chart accolades to the No. 15<a href=\"https:\/\/www.billboard.com\/charts\/hot-100\/\"> Hot 100<\/a> peak the track earned back in 1997. \u2013 <em>KD<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Numbers Going Strong: Odetari Manages to \u2018Keep Up\u2019 Momentum With New Viral Hit<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"ODETARI - KEEP UP (Official Visualizer)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vi72_ggUCHU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn January, <em>Billboard Dance<\/em> editor Katie Bain wrote <a href=\"https:\/\/www.billboard.com\/music\/features\/odetari-6arely-human-dance-music-tiktok-cover-story-interview-1235576357\/\">a digital cover story<\/a> about <a href=\"https:\/\/www.billboard.com\/artist\/odetari\">Odetari<\/a> (along with frequent collaborator 6arelyhuman) asking if they were the future of dance music; eight months later, the former is providing further evidence that he just might be. His adrenalized new single \u201cKeep Up\u201d \u2013 which sounds like the perfect gamer soundtrack, down to its verses even lifting a bit of the melody from the classic <em>Sonic the Hedgehog<\/em> Green Hill Zone theme \u2013 has been steadily taking off since its July release.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSonic edits have actually played a big part in the song\u2019s viral success on TikTok \u2013 including a couple posted by the producer himself \u2013 to the point where a <a href=\"http:\/\/change.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Change.org petition<\/a> to get the song included in the third <em>Sonic the Hedgehog<\/em> movie is just a few hundred signatures away from its 5,000 goal. <a href=\"https:\/\/www.youtube.com\/watch?v=rAFpIEGK0Qg\" rel=\"nofollow noopener\" target=\"_blank\">An associated dance<\/a> has also played a major part in the song\u2019s social media proliferation, with the song\u2019s rapid pace making it a particular degree-of-difficulty challenge.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt\u2019s all added up to help \u201cKeep Up\u201d increase by millions of streams over the past few weeks. The song racked up 4.2 million official on-demand U.S. streams for the week ending Sept. 19, which is up 91% from where it was three weeks earlier, according to Luminate. It\u2019s already on No. 21 on the <a href=\"https:\/\/www.billboard.com\/charts\/bubbling-under-hot-100-singles\/\">Bubbling Under<\/a> chart \u2013 so if it keeps it up, Odetari might not be too far away from his first-ever Hot 100 hit. \u2013 <em>ANDREW UNTERBERGER<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Season\u2019s Gainings: \u201cSeptember,\u201d Remembered Once More<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Earth, Wind &amp; Fire - September (Official HD Video)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Gs069dndIYk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIf you missed observing September Day this year, you\u2019d probably be forgiven \u2013 it came over the weekend, and once again with no Demi Adejuyigbe celebratory viral video, with the writer\/comedian having retired from his once-annual duties in 2021. But fear not, plenty still remembered the 21st night of September: <a href=\"https:\/\/www.billboard.com\/artist\/earth-wind-fire\">Earth, Wind &amp; Fire<\/a>\u2018s signature 1979 smash racked up a little over 1.7 million official on-demand U.S. streams on Saturday, a 144% gain from the previous week. That is down just a little from the nearly 1.8 mil the song pulled <a href=\"https:\/\/www.billboard.com\/pro\/usher-super-bowl-streams-sales-gains-taylor-swift-travis-kelce\/\">on Sept. 21, 2023<\/a>, though \u2013 so if anyone wants to pick up the torch from Adejuyigbe before the song really starts to reverse momentum and risk losing its perennial status, you\u2019ve got a year to figure out how. \u2013 <em>AU<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/milli-vanilli-streams-mendnez-brothers-story-trending-up-1235784497\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Billboard Pro\u2019s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.\u00a0 This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-102429","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/102429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=102429"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/102429\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=102429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=102429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=102429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}